16 March 2000

Blue Goose annual report

The Insurance Ombudsman Bureau’s latest annual report has been created by Blue Goose Design. The publication reflects the changing state of the IOB during the past year. Blue Goose marketing manager Becky Warren explains: ‘Various organic images represent growth and evolution.’

Ideas raises a World of Glass

York-based design group Ideas has created the corporate identity and interiors for a dynamic new visitor centre explaining the history of glass production. Located in the world famous glass-making area of St Helens, the new venue opens next Thursday. Part of The Northcross Group of design companies, Ideas has been developing both the visual identity […]

New flavour of Gardner M

Catering and support services provider Gardner Merchant has been renamed Sodexho, bringing it into line with parent group Sodexho Alliance, which it joined in 1995. The existing Sodexho corporate identity, designed by Euro RSCG Worldwide in 1997, is replacing the previous logo, with the group’s in-house team overseeing the implementation.

Image overhaul for Freeserve

Freeserve is undergoing a radical transformation with a new brand identity and a substantial on-line redesign. Design work has been carried out by incumbent consultancy Clever Media. Freeserve, credited as the first free Internet Service Provider, is shifting its focus to provide more on-line content in a bid to increase traffic from non-traditional users. As […]

SAS flying a new look for CDC

CDC Group, an active investor in emerging markets, has unveiled a new corporate identity, following a period of significant change in the organisation over the past 18 months. London design consultancy SAS created the new marque, which established CDC as “a dynamic, contemporary and distinctive capital partner after a recent period of change”, according to […]

Traffic adds two directors to head count

Digital media specialist Traffic Interactive has appointed two new senior staff this week, a creative director and a business development director. The group is aiming to strengthen its management structure. Previously at Deepend Rome, Ben Scott-Robinson has replaced Rob Lawrence as creative director. Former Light & Coley business development director Anthony Wolfson has meanwhile taken […]

Teasmaid/Teasmade

While Factory Design’s concept for a 2020 ‘bedroom companion’ is based on the same principles as the traditional tea-maker, its style is a far cry from its 1950s forerunner. The model, created by Parallax, shows how cups are housed under taps dispensing freshly brewed tea or coffee.

Shelton Fleming brands Knowledge 2000

Exhibition specialist Shelton Fleming has branded a Government conference, Knowledge 2000, which addresses issues raised by modern technologies and the changing economy. The group won a five-way unpaid creative pitch to design the project’s corporate identity and literature for last week’s launch. Shelton Fleming managing director Maurice Fleming says: ‘We’re having talks with the DTI […]

Latest articles

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Jaywing creates branding for cultural initiative Hull 2017

Consultancy Jaywing has created the place branding for Hull 2017, the initiative marking the northern city’s status as UK City of Culture. The logo is an “H” shape constructed out of a series of geometric lines, used against a colourful palette of purple, green, yellow, blue and pink. Gavin Shore, creative director at Jaywing, says […]