New budget rental brand from Budget Rent a Car

Holiday car rental could become as competitive a sector as airlines, with the launch of a new budget rental brand from Budget Rent a Car.

CGI has developed the logo and style guideline for Go!Budget, along with implementation guidelines and a Gobu icon, taking the initial letters of the full brand name.

The new brand has visual connections to the parent identity, and is described as an all-inclusive leisure package.