Old and new look for Maserati mailshot

Classic racing and sports car manufacturer Maserati has embarked on a UK customer awareness drive with the launch of a mailshot created by Fingal Design. Highlighting the Italian car company’s heritage and emphasising its latest technology, the pack features images of both past Grand Prix cars and the new 3200GT road model. Fingal Design managing director Francis Jago says: ‘Maserati’s heritage is immensely important to the brand, but it is essential that the mailing pack projects the future of the marque and illustrates how today’s Maserati embodies the latest technology and design.’