Holmes Wood works out branding for boutique gym

Holmes Wood has created the brand identity and interior scheme for a new chain of ’boutique’ gyms called The Fitness Space.

The first gym launches in Ascot, with more set to roll out across the UK.

Holmes Wood has created an identity for the gym, featuring five blue circles of varying widths, which are drawn inside each other. Elements of the identity will also brand the gym interiors.

Holmes Wood has also created bespoke signage, promotional material and membership literature for the chain of gyms.

A ‘cool and stylish’ colour palette has been selected to reflect the unique, boutique gym experience, says Alex Wood, founder of Holmes Wood.

Holmes Wood is currently working on developing a website for The Fitness Space, as part of an ongoing relationship with the gym chain.