United Biscuits UK is relaunching its Jacobs range of cream crackers, with a refined brand identity and packaging by Bloom Design. The iconic black diamond marque has been ‘softened up’ to create more of a friendly proposition, while ‘foodie’ elements have been worked into the on-pack designs, says Gavin Blake, executive creative director at Bloom. The consultancy was appointed in July, following a pitch against JKR.
New research suggests that while businesses value the importance of design, they are less willing to involve creatives at board level. Looking at the benefits of creative decision-making, Mat
The Leeds-based restaurant has been given a new visual identity by Dutchscot, which plays on the theme of “togetherness” by combining traditional motifs from Yorkshire and Japan.
This week is national Refugee Week, a seven-day series of art, film, music and theatre events celebrating the contributions of refugees to the UK. We mark the
The publisher’s annual awards saw 2,100 design students submit book cover interpretations for Animal Farm, A Brief History of Time and Noughts & Crosses — a judging panel has whittled