United Biscuits UK is relaunching its Jacobs range of cream crackers, with a refined brand identity and packaging by Bloom Design. The iconic black diamond marque has been ‘softened up’ to create more of a friendly proposition, while ‘foodie’ elements have been worked into the on-pack designs, says Gavin Blake, executive creative director at Bloom. The consultancy was appointed in July, following a pitch against JKR.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.