United Biscuits UK is relaunching its Jacobs range of cream crackers, with a refined brand identity and packaging by Bloom Design. The iconic black diamond marque has been ‘softened up’ to create more of a friendly proposition, while ‘foodie’ elements have been worked into the on-pack designs, says Gavin Blake, executive creative director at Bloom. The consultancy was appointed in July, following a pitch against JKR.
Children’s book illustration student Viola Wang has scooped this year’s top prize, beating over 80 other entrants.
As the production designer works on last-minute preparations for the Brits, we speak to her about creating sets for the likes of Coldplay and One Direction, mastering the skill of
New research has found that while 30,000 students graduated from design courses between 2012-2013 and 2015-2016, only a quarter ended up going into “highly skilled” design jobs.
We Launch has redesigned the branding to “change the stigma” associated with the sports, which have now been brought together under one organisation.