London brand specialist CGI has created a new corporate identity for Portuguese airport operator ANA, as the company looks to expand internationally.
ANA runs seven airports on the Portuguese mainland, Madeira and the Azores and has undergone extensive changes over the past 12 months, including privatisation at the start of 1999.
These changes, together with expansion plans, formed an integral part of the brief for the new identity, which was unveiled last week. It will be used on signage, vehicles, uniforms, stationery, flags and advertising.
Having established a recognisable logo over the past 20 years, ANA was keen to maintain certain elements of it in the new corporate identity.
CGI marketing director Sheila Lalani says: “The company was proud of its heritage and the reputation it had earned for stability and reliability. These were therefore attributes of its corporate identity that it did not want to throw away.”
The most significant alteration is the change in corporate colour from red to green. Described by Lalani as “fresh, bright and optimistic”, the corporate green aims to increase visibility and help differentiate ANA from many other airlines, which carry red liveries.
“The new logotype is evolutionary in nature, retaining the character of the old letterforms but modernising it,” she adds.