Loewy to ramp up offer after £5m buy

Loewy is planning to ramp up its strategic offer with a fourth ‘cluster’ of expertise in brand strategy. The move follows the acquisition two weeks ago of the ten-strong brand strategy group Branded, for a cash and shares deal reportedly worth about £5m. Its other clusters are design, PR and brand communications.

Loewy chief executive Charlie Hoult says the grouping of the brand strategy cluster will be informal to begin with, tapping into talent from Loewy network teams such as Seymour Powell Foresight.

Branded, which specialises in the telecoms, media and technology sectors, was founded by former Sky marketing director Philip Ley and counts BBC and BT among its client portfolio.

Loewy’s revenues are set to reach £39m this year. The network now employs 400 people and is aiming to grow into a £100m concern.