Kinnersley Kent has created the branding for Tempest, a new fashion-led retail store in Bangor, Northern Ireland. Its work includes the external livery, merchandise, an in-store cafÃ©, a secondary “tt” sub-brand and signage.
Tempest will house several well known fashion brands including Kookai, French Connection and Morgan, which will be listed on Tempest-branded carrier bags. It is also introducing a range of own-brand cosmetics.
Kinnersley Kent has designed a large open shop-front, exposing the cafÃ©, video wall and a DJ area, with the aim of attracting young shoppers into the store.
“We wanted to create a hip, urban environment that would appeal to teenage girls,” says Kinnersley Kent graphic designer Scott Albon. “Magenta was favoured over red for the colourway as it was considered more feminine and contemporary.”
The new store’s parent brand is Menarys, a department store with 16 outlets across Ireland.
Tempest aims to roll out as an independent brand in the future, although it currently has no specific sites.