In your article on the Design Industry Voices Report (News, DW 3 December), Ian Cochrane suggests that ‘pockets of people’ are demoralised as ‘there has been a hold on salaries and no bonuses given out’, and that they don’t understand ‘that the situation is the same everywhere else as in their current consultancies’.
A 12 per cent response rate is more than a representative sample of the UK design and digital industries, so the 38 per cent who intend to change job when the recession ends can’t be dismissed as a ‘pocket’.
In the survey, employees agree on what makes a good consultancy. It isn’t about money. It is about respect and appreciation, and having a management team that demonstrates strong leadership skills. It is a brave consultancy that ignores such specific feedback from employees it wishes to keep or attract – feedback 19 per cent of respondents share freely on social networking sites.
Rachel Fairley, Fairley and Associates; Karina Beasley, Gabriele Skelton; Stef Brown, On Pointe Marketing, by e-mail