Cable London goes Eye II Eye with advertising

Cable London is set to launch an advertising and direct mail campaign, designed and co-ordinated by London design group Eye II Eye Communications.

Eye II Eye was appointed eight weeks ago, following a three-way pitch against unnamed design consultancies and marketing agencies.

A poster campaign in the north London area will kick off the integrated marketing initiative named “animals”, to build Cable London’s brand offer of telephony and interactive services to business users.

This will be followed by a three-stage mailing by Eye II Eye to a database of 3000 client prospects. Respondents are invited to respond through the website designed by the consultancy.

“We’re handling the whole campaign from design and building awareness of the brand to direct marketing,” says Eye II Eye director Tom Carling. Website development will also follow”, he adds.

“Our aim was to give the brand a personality in a relevant and effective way. Our expertise in integrated communication really helped us win the business”, adds Carling.

Response gathering and follow up telemarketing will be handled in-house by Cable London.

The advertising will mainly consist of 12, 16 and 48 sheet posters.