17 February 2000

Bradford is craft central

The new Yorkshire Craft Centre opens adjacent to Bradford College’s Department of Art, Design and Textiles next month. Costing £4m, with funding from the National Lottery, the space will feature three main areas linked by a central caf&#233.

It’s a Dog’s Life for Synergy

The National Canine Defence League is launching its Give A Dog A Life campaign this week, featuring a handbook designed by Synergy. ‘We wanted to give the handbook a strongly NCDL brand feel, as the previous leaflet they distributed was a re-branding of an RSPCA booklet,’ says Synergy managing director Dianne Ceresa.

Interbrand buys Canadian group

The Interbrand Group is set to acquire Toronto design consultancy Tudhope Associates, Interbrand’s first Canadian operation. Tudhope Associates, a 50-strong branding consultancy, was formed in 1984 by brothers Bev and Ian Tudhope. The new group, which is being renamed Interbrand Tudhope, aims to dominate the rapidly expanding Canadian branding and design market, according to Interbrand […]

JMC Holidays

On 1 September 1999, a new travel company, JMC, was launched, promising to unwrap the package holiday piece by piece. JMC also assured customers that it would provide them with holidays the way they wanted them. Needless to say, the story did not start there. The initial work to create a single, unified brand for […]

Kelda by Bamber Forsyth

Simon Ingham, corporate affairs manager for the Kelda Group, says that the water companies have a poor image, ‘We are fat cats with excessive salaries.’ In a bid to change the perceptions and to deal with the fact that Yorkshire Water is no longer just in the water management business, the holding company decided to […]

Red Pepper scores with UEFA

TV branding specialist Red Pepper has been appointed by football body UEFA to rebrand the on- and off-screen identity for the Champions League, following a 16-way strategic and creative pitch. The new identities will be launched in June with title sequences and sponsorship bumpers being used in all TV coverage of the premier European club […]

Indesit by Wolff Olins

Italian white goods manufacturer Merloni wanted to reposition its tired old Indesit brand as a company that would appeal to young consumers across Europe. Wolff Olins created a brand concept which could be applied to all communication material including the Web, corporate and technical literature, advertising and promotion. This focuses on Indesit’s core values – […]

Design group pushes image over the Edge

The king of the calendars, Steve Edge (DW 4 February), has continued his charm offensive with promotional material about his consultancy. But how many designers would label themselves ‘prophet, madman and wanderer’, as the Edge (pictured above) does in the literature? Obviously, this honesty has produced positive results – his clients include Fortnum & Mason, […]

Razorfish on board for X-Games

International design group Razorfish has been retained by ESPN to create a variety of graphics for the channel’s exclusive coverage of the annual winter and summer X-Games. The winter event took place in Vermont last week with the programmes featuring graphics, bumpers, icons and 3D graphics. The New York-based consultancy is now developing a similar […]

Digest

Fitch to monitor life of luxury brands Design group Fitch has launched The Luxury Monitor survey, to provide a cross-category look at luxury brands.

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