Devellish design from Design Activity for Woolworth’s chocolate

Design Activity has created packaging for Woolworths new range of premium chocolate bars, which are launched this month.

Both milk and dark chocolate varieties are available.

As this is the high street chain’s first own-brand venture into the highly competitive chocolate market, the design needed ‘immediate impact and appeal, while being instantly recognisable as a premium brand’, says Design Activity creative director Chris Dye.

The handdrawn typography, developed by Dye, includes a heart over the letter I in the Heavenly Milk chocolate, while the Devilishly Dark bar features a devil’s tail extending from the K.