In Real Life to show off stamps

Branding and communications specialist In Real Life has won a three-way pitch to design Royal Mail’s stand for The Stamp Show 2000. The event takes place in May.

The stand’s theme is Perspectives in Britain. It will celebrate the role that postage stamps play in ten areas of British national culture – progress, travel, entertainment, the arts, sport, royalty, countryside, communications, war and peace and wildlife.

In Real Life client services director Sandra Botterell says: “Royal Mail’s presence is designed to stimulate and entertain visitors of all ages and interests and this stand will be a key element in the campaign to promote stamp collecting to a wide public. At over 1000m2, this will be the largest stand ever seen at a philatelic exhibition, forming a triumphant and stunning centrepiece for the show.”

The international event at Earl’s Court Exhibition Centre is hosted in London once every ten years. The show is expected to attract 120 000 visitors during the seven days.

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