Dr Martens promo video Hammers home its brand

Dr Martens, the footwear brand, is to show a 30-second promotional video, designed by Code, at all of West Ham’s home games from this month.

The video will reinforce awareness of the company’s brand values, supposedly encapsulated by the strapline ‘the stamp of independent culture’.

Now those of you wot ‘as ever bin dahn easht London to shee Wesht ‘Am in the 1970s and 1980s will know just what that ‘stamp’ of independent culture is all about.

Watch out.