Imagination designs stand for Ford

Imagination has designed the Ford Motor Company stand at the North American International Auto Show in Detroit, which opened last week.

The London consultancy has designed an environment for each vehicle brand, which includes Land Rover, Mazda and the Ford GT40 Concept car.

The stand covers more than 90 000m2 of display space and features different ‘experiences’, including a journey to the 1960s, to modern-day Japan and through the terrain of a forest.