Meteorite creates campaign for RNIB book reading event

Meteorite has created the branding and campaign work for the Royal National Institute of Blind People’s Really Good Read event.

The mass participation event will take place this month, and encourages people to host a book-themed event, such as a bring-and-buy book sale, book club or sponsored read, to raise funds for the RNIB.

The consultancy was appointed directly to the work earlier this year, and has created the brand identity for the initiative as well as direct mail packs, including a book bag, using the strapline ’Be part of the story and change lives for good’ across the collateral.

This the first design work Meteorite has carried out for the RNIB, and it is set to roll out this month.

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