Less is more, unless it’s less more or less
Tim Rich’s observations over the minimalist approach of a large proportion of the design industry was refreshing, informed and spot on (Private View, DW 3 May).
Exposing the imitators is as simple as the execution method in question appears: simply ask “Less of what, is more of what?”.
If the answer is nothing more than a thinly veiled “Less content is more space” – which is extremely likely – then leave the room immediately.
I too, love the simplicity and the minimalist approaches that have presented themselves throughout design of the 20th century and in much of today’s work, but I love more the smile I conjure up when I note the relevance of its use, when I “get it”.
Daniel Bonner
Creative director
AKQA
daniel.bonner@akqa.com
-
Post a comment