Clydesdale Bank is testing its most technologically advanced designs at its busiest branch, St Enoch Square in Glasgow. CCC Multimedia and long-term Clydesdale Bank interiors consultancy BDG/McColl collaborated on the nine-month 750 000 redesign.
The interiors of the city centre branch develop BDG/McColl’s concepts, but St Enoch Square should be seen as a one-off rather than a blueprint for the bank’s 300 branches, says BDG/McColl senior associate Neil Prior.
BDG/McColl has been working on interiors concepts for Clydesdale Bank for two years, adds Prior, with two other concepts being piloted in other Glasgow locations. The two prototypes and a design manual are now being assessed.
CCC Multimedia’s input centres on three touch-screen units programmed to give customers a guide to the bank’s range of services and access to rates and offers. CCC and BDG/McColl collaborated on the “tower” supporting the screens.
A video wall acts as an alternative to conventional poster sites, displaying information to passers-by on Argyle Street.
Clydesdale Bank chief executive Fred Goodwin says: “The St Enoch Square branch is the most technologically advanced in Scotland, and we plan to introduce electronic information displays at other branches.”
CCC Multimedia’s project director Simon Thompson says another CCC client, Indonesia’s Bank Mashill, has commissioned the consultancy to develop similar interactive designs for its network.
BDG/McColl may also be involved in the project.