Design is now a key driver for businesses and organisations looking to innovate, differentiate themselves from competitors and get closer to their users.
But what do these organisations mean by design and how are they using it?
On Thursday 21 April at Advertising Week Europe, Design Week is bringing together a panel of agency and brand-side experts to explain how innovative design can be found everywhere.
Hosted by Design Week editor Angus Montgomery, the panel will feature 4Creative creative director Alice Tonge, IBM Interactive Experience global executive partner Amanda Gosling and DesignStudio executive creative director James Hurst.
Design Week’s session is at midday on Thursday 21 April at the IPA Stage of Advertising Week Europe. To find our more and book tickets, visit advertisingweek.eu.
Find our more about Design Week’s Age of Design project – looking at how businesses use design – at ageofdesign.designweek.co.uk.