Studio Sutherl& has designed a new visual identity for media agency and production company Agatha Christie Limited (ACL).
The company has been managing the literary and media rights to Agatha Christie’s works since the 1950s, and is managed by the late novelist’s great grandson James Prichard.
Studio Sutherl& was briefed to create a new identity for ACL to be launched on what would have been Christie’s 127th birthday.
The identity aims to reflect how “intelligently crafted” Christie’s novels and characters are, says Studio Sutherl& founder Jim Sutherland.
A new logo takes the form of an “a” monogram created from a question mark and “c” symbol.
Royal Mail stamp series
The consultancy also designed a series of additional icons to represent different characters in Christie’s books, such as Hercule Poirot and Miss Marple.
The icons are all drawn from either question marks to suggest a sense of “mystery”, or exclamation marks to reflect the “twists” and “surprises” seen in Christie’s works, says Sutherland.
ACL’s rebrand follows Studio Sutherl&’s Agatha Christie stamp series for Royal Mail in 2016, which was shortlisted in this year’s Design Week Awards.
Each of the six stamps was based on a different novel by Christie, and gave hidden clues to the answers of the classic murder mysteries.
ACL’s new identity has now rolled out across all touchpoints.