Parker Williams has reworked the packaging designs for Early Learning Centre’s entire product range. The packs have been redesigned to present a more modern and contemporary image, and include a range of icons developed by the consultancy to help parents understand the benefits to children of each product. ELC was acquired last year by Chelsea Stores Group. Director of marketing Tim Patten says the company has invested in store refurbishments, a packaging overhaul and product improvements.
With multiple Covid vaccinations on the horizon, designers discuss what an effective communications strategy might look like.
A new design from start-up company ButterflyCup needs no separate lid and simply biodegrades naturally if disposed of improperly.
With the festive season heading our way, Design Week looks at some of the UK and Ireland’s flagship store window displays.
The German marque has unveiled a new flat logo and Monotype-designed typeface as part of an “inclusive” brand update.