Parker Williams has reworked the packaging designs for Early Learning Centre’s entire product range. The packs have been redesigned to present a more modern and contemporary image, and include a range of icons developed by the consultancy to help parents understand the benefits to children of each product. ELC was acquired last year by Chelsea Stores Group. Director of marketing Tim Patten says the company has invested in store refurbishments, a packaging overhaul and product improvements.
The co-founder and creative director at Territory Projects discusses why designers should be using technology to bring brands to life, from movement and interactive touchscreens to virtual and augmented reality.
John Scarrott, trainer and coach to design professionals, spoke with three creative directors who have taken this journey to find out how they adapted to life at the top.
As part of our series looking at jobs in design studios, we speak to Jorijn Harms, group account director at Jones Knowles Ritchie (JKR), about how she went from product
A Kickstarter campaign has been launched to fund a new board game, which aims to educate young people and make them feel “more comfortable” talking about menstrual cycles.