Parker Williams has reworked the packaging designs for Early Learning Centre’s entire product range. The packs have been redesigned to present a more modern and contemporary image, and include a range of icons developed by the consultancy to help parents understand the benefits to children of each product. ELC was acquired last year by Chelsea Stores Group. Director of marketing Tim Patten says the company has invested in store refurbishments, a packaging overhaul and product improvements.
As part of our series looking at in-house design teams, we talk to a graphic designer at the Royal Mint about designing new coins, Paddington Bear and the value of
Hamish Smyth and Jesse Reed are developing a new online platform that will help designers to create guidelines and clients to follow them properly.
The ball design looks to tell a positive mental health narrative through its “fluid, organic graphic” which represents the “flow state”.
Kengo Kuma and Toyo Ito are among the 16 designers and architects to have produced work for an exhibition that explores the “relationship between dogs and their people”.