Parker Williams has reworked the packaging designs for Early Learning Centre’s entire product range. The packs have been redesigned to present a more modern and contemporary image, and include a range of icons developed by the consultancy to help parents understand the benefits to children of each product. ELC was acquired last year by Chelsea Stores Group. Director of marketing Tim Patten says the company has invested in store refurbishments, a packaging overhaul and product improvements.
The new permanent displays are part of a year-long, Department for Transport led initiative to get more young people to study engineering.
This month, an exhibition opened showcasing 20 years of Penguin Essentials. Now, designers tell us about their favourite editions of books with illustrated covers.
Pentagram partner Michael Bierut has had a 40-year-career, which spans the ubiquitous Hillary Clinton US presidential campaign logo, Mastercard’s first rebrand in 20 years and the wayfinding for the New
Queens of Industry runs until 2019 at Leeds Industrial Museum, and tells the stories of working women who acted as industrial ambassadors for Britain throughout the 20th century.