Bahrain telecoms group Batelco unveils its refreshed corporate identity this week to mark its 20th anniversary. The new look, created by Bahraini artist Abbas Al Moussawi with Landor Associates, incorporates elements of Bahrain’s national flag, including the colours and the flag’s five peaks, which appear as two lines of waves on the identity.
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The visual identity seeks to put a space age spin on noodle packaging, while showcasing thefood brand’s ethical values.
Flow X is the result of 10 years of research, design and development according to the studio, and takes aim at the outdated offering currently on the market.