The identity for furniture show Spectrum must have received three cheers from host the Royal College of Art.
The RCA’s Rector’s Report and Accounts is designed by Grundy & Northedge, which also created Spectrum’s identity last year (DW 27 October 1995).
And the two designs are hardly dissimilar, both featuring a heavy dose of yellow and blue which a design-conscious eye would immediately notice. Does the RCA – which provides the venue but has no involvement in the show – wish to subtly promote a stronger link with Spectrum?
Or is it just coincidence, as consultancy partner Peter Grundy posits? “The work we do is fairly personal, our work is recognisable as ours,” he says, adding “The (RCA) brochure is greeny yellow and reflex blue, it’s not the same as Spectrum at all.”