Connaught brings in Hoop

Hoop Associates has been appointed lead design consultancy by building contractor Connaught. Hoop is reviewing all aspects of the Connaught brand, from its on-site livery to its internal communications.

“We are throwing all ideas into the pot and are intending to redesign much of Connaught’s communication’s material,” says Hoop director Sean O’Halloran.

He says Hoop will initially address the image of Connaught on-site, including hoardings, van liveries and uniforms. It is then aiming to revamp the company’s internal communications with the launch of “acquisition packs” for new employees of recently acquired companies by Connaught.

O’Halloran says Hoop aims to redesign Connaught’s website by the end of February.