Landor Associates has made nine staff redundant from its London office, but is adding a further 28 employees to offices elsewhere in Europe, as part of a drive to restructure its use of resources.
Four designers, and five administrative or account handling staff, will leave the London office, says Landor president, Europe Craig Branigan. Business from the UK arm has been lagging behind other European centres in terms of growth, he says.
Two further London employees are to be transferred to other offices, leaving the London office with 71 staff. Branigan declines to name the staff involved.
Meanwhile, Landor’s Paris office is to get an extra 17 staff, Hamburg will recruit four, offices in Spain and Italy are to each get three new members, and the Stockholm office will grow by one.
The group is moving away from a practice-based structure, to provide a more flexible service to clients and to avoid unnecessary duplication of expertise.