18 March 1999

Shelf Life

My first job in marketing was as Croft sherry brand manager for IDV. I remember then, an older and wiser colleague telling me that a brand’s packaging is its first ad. Its identity and shelf appeal is critical to its success as it is often the first contact with the consumer. This has certainly struck […]

Nim creates Dunwoody identity

Middlesex group Nim has created an identity for T Dunwoody & Partners Consulting Engineers, as part of an exercise to reposition the firm as forward-looking. Dunwoody plans to expand its international operations.

Dancing in the city

After four years of bureaucratic wrangling, the Scala at London’s King’s Cross is refurbished and ready to reopen on Saturday offering a “multi-dimensional experience”. This long-established venue started life as the King’s Cross Cinema in 1920. Since then it has operated as the Odeon, a Primatarium, and the Scala Cinema Club until it went into […]

Design vital to capital, says Smith

Culture Secretary Chris Smith has urged London’s design community to take a lead role in initiatives to improve life in the capital. Central to his plea is the impending formation of the Greater London Assembly. “Involvement in advising in (the GLA’s) strategic planning is very important,” he says. Smith also points to the new proactive […]

Seymour Powell staff indulge in Miami vice

Actually, if there are no jobs going at Elmwood, Seymour Powell is a good place to try. It took its entire operation to Miami for the weekend and, according to designer Dan Walker, the trip in no way pretended to be educational. ‘We had copious amounts of alcohol and plenty of laughs and quite a […]

Poor new business staff hinder pushy companies

Are British design companies too pushy and aggressive in the way they conduct new business (News, DW 19 February)? For the most part yes. But in addition, many are also poor at targeting clients, have little understanding of how to market themselves beyond their new business approaches, suffer from poor presentation, and have a lack […]

Light my fire

It seems inconceivable that Bob Gill has not worked in Britain for 24 years. It was here, after all, that his career took off, where he became a partner in Fletcher Forbes and Gill, the business that became Pentagram, and where he taught his very individual way of thinking at the St Martins School of […]

New name for Irish telecom

Nationalised Irish telecommunications company Telecom Eireann is to relaunch as Eircom on 8 April. This is in preparation for privatisation which will see up to 35 per cent of the company floated in London, New York and Dublin in June. Dublin group The Identity Business created the new name as well as an identity for […]

Parentline brochure by Synergy

Design group Synergy has created a fundraising brochure for Parentline, a charity which aims to support parents having difficulty with their children. Parentline runs a 24-hour telephone advice service – described as “a childline for parents”. It aims to take 100 000 calls a year. The brochure juxtaposes well-known warning symbols with pictures of children. […]

Digest

Navy Blue Design Consultants aims to unite the European design community by using national flag colours on this campaign for The European Design Annual Awards. The document will be sent to about 60 000 creatives in May. Winners of the awards, run by RotoVision and Print Magazine, will be announced in September and published next […]

Auctions

A collection of more than 100 images by David Hockney goes under the hammer at Hockney Posters on 25 March at 2pm. Vendor Brian Baggott began collecting Hockney’s posters in the mid 1970s. The lot includes a poster from each of Hockney’s worldwide exhibitions. Venue: Christie’s, 85 Brompton Road, London SW7.

Football’s coming home to Elmwood

For the 99 per cent of the design industry obsessed by football, Elmwood is simply the place to be. Charged with the England bid to host the World Cup in 2006, Elmwood has created a fantasy football themed room in its Leeds office, to act as an inspiration to those working on the project. The […]

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