Screen branding group Dunning Eley Jones

Screen branding group Dunning Eley Jones has reworked French satellite channel Serie Club’s logo, refreshing its menus and navigation, as well as creating a series of idents, in an attempt to modernise its image. It broadcasts fictional drama series including The West Wing, Stargate and Rome. Dunning Eley Jones won a five-way pitch to take the project. ‘The idents show brief journeys portrayed through emotional scenes, and offer glimpses of stories and characters,’ says Marcus Jones, creative director at Dunning Eley Jones.