AKQA and Wieden & Kennedy have created the I Am The Rules campaign – for Nike and Foot Locker’s new Air Max 90 shoe – which they describe as ’a celebration of colour… and a rejection of convention’.
The portable device takes inspiration from indigenous practices at the borders of Venezuela and Colombia.
The visual identity seeks to put a space age spin on noodle packaging, while showcasing thefood brand’s ethical values.
Flow X is the result of 10 years of research, design and development according to the studio, and takes aim at the outdated offering currently on the market.
The Pantone Lifestyle Gallery is designed with colour in mind and showcases a new and expanded range of home products.