If an outbreak of gurus is scary, something even worse is spreading among male members of the design community. Word has reached DW of the advance of a condition not seen in force since the 1980s: widespread goatee beards. Thumb’s director of optimisation, Simon Carter, appears to have celebrated his appointment to the company’s board with the addition of a Lenin-style number. While Richard Morrison of Plume has been spotted sporting an ‘even sillier’ facial adornment. Brazenly, in public. This must be stopped.

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