Currently being test-marketed in Glasgow, a sales campaign by promotions company Biggart Donald for US whiskey Tom Moore features the graphic design work of Glasgow consultancy Graven Images. Described as `appealing to the notorious style-conscious market’, the designs are implemented on posters, table cards and other point-of-sale material. A successful campaign in Glasgow could spark a national marketing drive for Tom Moore.
WPP reports a faster-than-expected recovery in its half-year results, with branding consultancies among those capitalising on a shift towards digital media and ecommerce.
Everything from climate change to growing inequality is affecting the way homes need to be conceived and designers are rising to these new challenges.
London’s Old War Office has been reimagined as a high-end destination, with period-inspired branding from design consultancy Greenspace.
Design studio Blond has crafted the latest addition to the refillable deodorant landscape, which forms a patina over time.