Currently being test-marketed in Glasgow, a sales campaign by promotions company Biggart Donald for US whiskey Tom Moore features the graphic design work of Glasgow consultancy Graven Images. Described as `appealing to the notorious style-conscious market’, the designs are implemented on posters, table cards and other point-of-sale material. A successful campaign in Glasgow could spark a national marketing drive for Tom Moore.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.