Currently being test-marketed in Glasgow, a sales campaign by promotions company Biggart Donald for US whiskey Tom Moore features the graphic design work of Glasgow consultancy Graven Images. Described as `appealing to the notorious style-conscious market’, the designs are implemented on posters, table cards and other point-of-sale material. A successful campaign in Glasgow could spark a national marketing drive for Tom Moore.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangaroo as Australia looks to tell other stories.
The funding is in partnership with UKRI, and will award up to £150,000 to projects which “trial ways to implement refill infrastructure”.