Students. Don’t ya just love ’em? Lucky O’Brien (aka Gerard Locke) – hang on, shouldn’t that be the other way round? – sent us a letter explaining how he’s circulating flyers (pictured) to ‘cool magazines’ (who’s he trying to kid?) to promote his work. ‘I am trying to buck the trend of slick design right now and bring some angst and, I guess, PUNK notions into graphic design,’ he muses – the leading of his typescript so bunched it’s practically illegible. ‘Yeah, yeah, yeah,’ we yawned. If that floats your boat, you can get Lucky on 07732 800217.
With both undergoing considerable image changes and integrating new digital tools over the past few years, Design Week explores the mission of bringing heritage organisations into the present day for
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.