Fonda styles design directory

A new directory of designers is to be launched in October, with identity and styling by Fonda in west London.

The Directory of Interior Designers & Architects is to be published by Cheerman as a showcase for design work. Its aim is to capture those 100 000 first-time specifiers responsible for commissioning 13bn of interiors projects, according to construction industry consultant Mirza & Nacey. The consultant estimates that public and private sector contract values totalled more than 38m last year.

“The new identity has been designed to reflect a refined style and establish empathy with the interior design audience,” says Fonda designer Scott Rozier.

Seven graphic symbols have been devised by the consultancy for each of the directory’s sections (pictured above).

Fonda has also designed sales literature for the project.