The Aim-listed leisure group Trocadero is to change its name to Chorion next month, subject to shareholder approval. Identity design is by Dancing Bee, and was then adapted to include the letters plc. The holding company operates entertainments within the Trocadero complex at London’s Piccadilly Circus.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.
Specimen designs have been unveiled for a major infrastructural viaduct project on the Government’s high speed rail network.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.