Message Labs Group, one of the world’s leading companies specialising in e-mail security services, is poised to unveil a reworked global identity designed by Lloyd Northover for its operating division Message Labs.
The move forms part of a ‘global repositioning’ project.
Lloyd Northover has been tasked with creating a clearer brand architecture and a more integrated communications strategy, to pull together the ‘disparate’ brands within the Message Labs Group.
The Message Labs Group offers anti-virus services to more than 9000 business worldwide, including The British Government, Orange and Diageo.
The company appointed Lloyd Northover earlier this year after its New York office won a competitive pitch.
‘This is not just about a cosmetic makeover, it is about repositioning,’ says Sholto Lindsay-Smith, director at Lloyd Northover.
The work, expected to launch next year, will include graphics, more modern layouts, a refreshed colour palette and a revamped library of photography for Message Labs.