Award success adds unquantifiable factor

By 10am last Thursday, before I even picked up DW, I had a nice call from a hi-tech client. – Reason? – to congratulate us on our position in your design awards ranking (DW 26 June).

By 10am last Thursday, before I even picked up DW, I had a nice call from a hi-tech client.

Reason? – to congratulate us on our position in your design awards ranking (DW 26 June). Why would she bother (her products are not even on sale yet)? Her choice of design team was ratified. So in among the predictable lunch banter about rivals and bra design we were theorising about why we enter for awards. It is an unquantifiable factor which adds to the quality, value, and leverage of a design team.

Ross Kinneir

Kinneir Dufort

Bristol BS1 SBU

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