New image for soft drinks body

South London consultancy Gorard Dean has developed a new identity for the British Soft Drinks Association, a group which promotes the interests of the soft drinks, fruit juice and packaged water industry.

The identity was launched to association members at the end of last month, and is now being applied to all BSDA corporate stationery.

A number of sub-brands have been created for application to training materials issued by BSDA. Members of the group include Schweppes Beverages, Coca-Cola, Britvic Soft Drinks and Del Monte Foods.