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Quorn relaunched its packaging for Vegetarian Week a few days ago in a bid to escape from the so say ‘sandal-wearing’ stereotype. What can veggie brands do to reach mainstream shoppers and diners?
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| Samatha Dumont |
It’d be a move forward to stop focusing on ‘worthy’ aspects and focus on the ‘natural’ taste instead. The ethics of the brand are vital, but do they have to be portrayed in such a dull, obvious way? Green & Blacks [organic chocolate] has stuck to the brand’s origins and authenticity but portrayed it in a desirable, appealing and relevant way.
Samantha Dumont, Creative partner, Dragon
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