Sanyo is launching a new range of microwave ovens designed by Andy Davey at London consultancy TKO. The range of six models incorporates `a distinctive new product personality’, says Davey. It features a key-pad control versions sporting a membrane panel giving both physical and audible response, `especially welcome for partially sighted users’, says Davey. All the doors have child-proof locks. The exterior aims to break the mould of flat white boxes through a series of arcs and curves, including an arc across the door and a wave along the base, echoed in the display window.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.