Creative Action Design Consultants go to work on Le Shark

Creative Action Design Consultants has designed the new spring/ summer 2000 clothing catalogue for fashion label Le Shark, also modifying the brand’s corporate identity to create a more contemporary look.

The six-page brochure has pearlescent front and back covers and features photography by Chris Dunlop taken along Brighton’s seafront.

Colours on the reverse sides of pages reflect the new season’s clothing range.

Creative Action senior designer Michael Fern says: ‘The overall focus for this brochure has been upon visual imagery and the effective simplification of Le Shark promotional materials. The result is a brochure that clearly conveys the youthful, retro-style clothes brand without attempting to present consumers with the wide range of merchandise available.’