Wolff Olins has made several senior appointments in both its London and New York offices to cope with growing demands for on-line design work.
Acknowledging that “the role of the brand is increasingly recognised as the key to on-line success”, the international consultancy is looking to further strengthen its e-commerce offer with more staff additions in the near future.
In London three people have joined including the founding partner of US Web design group Xstatic Design, Justin Bovington. He, along with Dr Suzanne Livingston, are e-brand consultants, while Daniel Letts has been appointed as a new media producer, providing the interface between technology and creativity. Letts previously worked at Media Projects and First Information Group.
Former executive producer at Rare Medium Inc Christopher Ozanian has joined the New York office as an e-brand consultant. He previously ran his own Web design and marketing group.
Wolff Olins managing director Charles Wright says: “Our new people add enormous value and their experience will have an immediate impact on our work. “E” is now a central part of our work for all our clients and its significance is increasing day by day.
“In addition, we have invested in a portfolio of e-commerce businesses as a demonstration of our conviction that branding is crucial to on-line success.”