Tesco’s GDA-based food labelling is also designed by Rocket

Sarah Balmond stated that ‘Tesco ditched its traffic light food labelling, designed by Rocket Design, in favour of a GDA-based scheme’ (DW 16 February). She failed to mention that this GDA-based scheme was also designed by Rocket.

Sarah Balmond stated that ‘Tesco ditched its traffic light food labelling, designed by Rocket Design, in favour of a GDA-based scheme’ (DW 16 February). She failed to mention that this GDA-based scheme was also designed by Rocket and it is this that is now being used, rather than created, by several major food brands. You should give credit where it is due and not credit others with our work.


Mark Fairey, Rocket Design, London N1

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