Tourism in Christchurch, New Zealand, is apparently flagging because the city is too English. The city has adopted English traditions like red buses, English street names and a statue of Captain Robert Falcon Scott of the Antarctic. But the city council, which is considering a new corporate logo, has been urged to abandon its English image in favour of the slogan ‘Fresh Each Day’. What will be ‘fresh’ has not been disclosed, but maybe the good folk (and sheep) of Christchurch intend turning the entire place into a giant supermarket. How American!
Our Creative says that the supermarket’s value range is designed to be “honest, simple and straightforward”.
2022 Birmingham Commonwealth Games opening and closing ceremony production designer Misty Buckley reflects on how she tackled the historical complexity of the city.
Morrama designed practical packaging with a “simple minimal aesthetic” for the restaurant chain.
Its new look is designed to be more legible and coincides with relaunched website, which aims to be more intuitive.