Christchurch ‘too English’ for tourists

Tourism in Christchurch, New Zealand, is apparently flagging because the city is too English. The city has adopted English traditions like red buses, English street names and a statue of Captain Robert Falcon Scott of the Antarctic. But the city council, which is considering a new corporate logo, has been urged to abandon its English image in favour of the slogan ‘Fresh Each Day’. What will be ‘fresh’ has not been disclosed, but maybe the good folk (and sheep) of Christchurch intend turning the entire place into a giant supermarket. How American!

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