Packaging for Douwe Egberts’ range of roast and ground coffees has been redesigned by Berkshire consultancy The Connection. Creative director Alex Shoolheifer says: ‘Research revealed [that] consumers find the real coffee sector very confusing. We have created a more understandable pack, changing the coffee descriptors and adding a strength guide and easy-to-follow instructions.’ Repackaged varieties will go on-shelf in September and October.
The tabloid has replaced the Berliner format, a new masthead has rolled out across all platforms and there’s a new pared back design offset with a colourful navigation system.
Originally designed as an affordable means of ensuring that water supplies last longer in refugee camps, Bottleshower has now been adopted by the police in response to the increasing number
As part of our series on the future of design in 2018, Kellenberger-White co-founder Eva Kellenberger looks at what will happen in editorial design over the next 12 months.
Research has found that half of 16-25-year-olds surveyed want to pursue creative careers, but nearly two thirds do not feel they receive adequate guidance to do so by teachers or