Packaging for Douwe Egberts’ range of roast and ground coffees has been redesigned by Berkshire consultancy The Connection. Creative director Alex Shoolheifer says: ‘Research revealed [that] consumers find the real coffee sector very confusing. We have created a more understandable pack, changing the coffee descriptors and adding a strength guide and easy-to-follow instructions.’ Repackaged varieties will go on-shelf in September and October.
Integrated packaging design specialist Equator, offers tips on how to keep new business coming through the door.
The company is claiming that it dismissed Conze in October for revealing confidential information, and has now filed a lawsuit against him.
A round-up of moves, changes and appointments in the design world.
Stories of sexism in the industry, a £200,000 interiors redesign for the V&A Museum of Childhood and a nostalgic look at magazine The Face – the news from the last