Douwe Egberts redesign range

Packaging for Douwe Egberts’ range of roast and ground coffees has been redesigned by Berkshire consultancy The Connection. Creative director Alex Shoolheifer says: ‘Research revealed [that] consumers find the real coffee sector very confusing. We have created a more understandable pack, changing the coffee descriptors and adding a strength guide and easy-to-follow instructions.’ Repackaged varieties will go on-shelf in September and October.

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