Packaging for Douwe Egberts’ range of roast and ground coffees has been redesigned by Berkshire consultancy The Connection. Creative director Alex Shoolheifer says: ‘Research revealed [that] consumers find the real coffee sector very confusing. We have created a more understandable pack, changing the coffee descriptors and adding a strength guide and easy-to-follow instructions.’ Repackaged varieties will go on-shelf in September and October.
As part of our coverage of 2022’s graduate season, we’re speaking with a selection of graduates from around the UK about their work, practice and future plans.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.