Mr. P gets a haircut in “simplified” Pringles rebrand
The moustachioed mascot for Pringles UK has been given his first makeover in 20 years in a redesign from Jones Knowles Ritchie.
Pringles UK has revealed a rebrand, introducing a new version of its Mr. P mascot for the first time in 20 years.
The new look has been created by design studio Jones Knowles Ritchie (JKR) and timed for the 30th anniversary of the crisp’s UK launch. It includes a new logo and updated packaging.
The original Mr. P was designed by Arch Drummond in New York 1967. Since then, the moustachioed character has become synonymous with the snack brand, and has even guest-starred on The Simpsons.
While Mr. P has had six makeovers since launching, this rebrand marks the first change in 20 years in the UK. Pringles brand design director Pete Matthews says that retaining this “iconic look and feel” was integral in the refresh.
“The intention with the new look is to simplify and modernise the design, giving the brand’s mascot a bold makeover and highlighting the stackability of the crisps across the range,” he adds.
One of the most noticeable changes to the logo is Mr. P’s hair loss. However, Pringles says that “at 54 years old, he is still looking as handsome as ever” and that the makeover is Mr. P’s “boldest look yet”.
The new logo now has an expressive pair of eyebrows and an oversized red bow tie. An updated wordmark has also been designed, which is contained within the bow tie lock-up.
JKR creative director Della Lawrence explains that putting Mr. P front-and-centre of the new identity was crucial. “Our job was to bring him to life,” she says.
“What makes Pringles distinctive? Mr. P. He’s much loved, he’s fun, he creates a crisp like no other,” Lawrence explains. “We gave him a haircut, had some fun and put him at the heart of this rebrand.”
The new flat design also seeks to give the mascot a “new lease of life on digital”, she adds.
What do you think of the rebrand? Let us know in the comments below.
Good work as always by JKR. The ‘simplification’ of Mr.P and the incorporation of his DickyBow into the word mark will help to create Brand Icons that can be used in markets where ‘Character’ advertising/logos are Banned on HSSF products. Check out the regulations in some South American countries. So, a bit of Future Proofing by JKR. Brands = Endangered Species
He looks a lot like “Natty Boh” now. Maybe it’s his cousin. https://nationalbohemian.com/
I guess this is the sign of the times – ‘ simplification’.
However – I now see the black moustache as a very weird-shaped mouth!! Pringles have suddenly become scary 😀
Over time, most businesses change. Over time, entrepreneurs can expand into quite a variety of products or services by starting with one. Rebranding your business would be beneficial if your logo doesn’t accurately reflect your company’s current offerings then you should create a new logo by a professional or you can also get your log by an online Logo Maker App
haha! Now I can’t unsee it. Like a peanuts character wailing.
This is f*cking trash
Well If you ask me personally I don’t like it, call me old school or whatever but this doesn’t tend get my attention, I would suggest you to revert the design back to original one, I like his hair thou, he looked cuter lol, Its been time people get Logo Corps work and understand peoples psyche, take a survey before changing such designs please.
Don’t care – won’t be buying this junk anyway
This is a big mistake for Pringles brand. In fact I didn’t even think it was you guys, has taken me over 2 months to buy your product again. Load of rubbish