Richard Ford, Landor Associates executive creative director for Europe, is to leave the group’s London office for New York in a bid to increase corporate identity expertise in the US office.
The move follows a string of top-level changes at the London office, including the departure of Peter Farnell-Watson as president of Landor Europe and his replacement by Craig Branigan, formerly San Francisco’s managing director (DW 1 May).
Ford will take up a new position as executive creative director, US Eastern Region, next month. He set up the London office in 1983 to service Landor’s British Airways account.
Allen Adamson, managing director of Landor in New York, says: “Our office has experienced phenomenal growth over the past five years, and it was clear we needed a major player to nurture New York’s creative team.”
A spokeswoman for the group’s London office says Ford will not be replaced in the UK. His role will be covered by the existing management structure, but he will be available on a project-specific basis.