Lippa Pearce has designed a book lifting the lid on retail graphics.
Retail Graphics is written by Lippa Pearce managing director Giles Calver and published by RotoVision.
The first section identifies different types of retail graphics that are used to entice the unsuspecting shopper and build brand loyalty.
The second part looks at designers in different retail sectors and the specific challenges that they faced.
High-profile contributors include Checkland Kindleysides (whose work for Levi’s San Francisco store is pictured on the cover of the book), Din Associates, Lewis Moberly and Pentagram.