Two of the UK’s most popular ales are getting a new visual identity and packaging designed by Turner Duckworth. Courage’s Best and Directors are given new bar pump clips as part of the redesign. The consultancy has also updated the Courage cockerel identity and type. The changes are part of a drive to give the beers more stand-out at the bar, following the sale of Courage tied houses in the wake of a takeover by Scottish and Newcastle. The pump clips are slightly pitched backwards to better reflect the limited light in pubs. The new Courage identity creates a platform for future new-product development from the brewer.
What Goes Around Comes Around, a campaign to instigate recycling at the Royal College of Art, has netted designer Kristine Matthews and illustrator Sophie Thomas the 1000 Faber & Faber Student Prize. The campaign includes a gallery installation and posters screenprinted on materials ‘recycled’ from around the RCA.
Fitch has designed the livery for the West McLaren Mercedes Formula One car. Fitch, says director Tim Greenhalgh, has created not so much a livery as a brand identity. The identity is a breakaway from the traditional ‘go-faster’ stripes approach and uses anthracite as a base colour on to which the sponsors’ colours of red, white and silver have been added. The identity is being applied to transport vehicles, uniforms and merchandise.