London design consultancy Laing & Carroll has designed a mail- order brochure for English country and outdoor clothing retailer Cordings. One of the last remaining shops in private ownership in London’s Piccadilly, Cordings’ brief was to mix its traditional past with a touch of quirky English style. ‘We were briefed to reposition the brand for a contemporary audience, while maintaining the Cordings heritage. It had to stay traditionally English with an eccentric touch,’ says Laing & Carroll director Dominic Carroll. Photography taken at The Maristow Shoot in Devon, by Neville James.
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