Multiadaptor has created the new identity for on-demand delivery company Quiqup, which offers services such as running errands, dropping off gifts or delivering restaurant dishes.
London-based Quiqup, which launched a year ago, has just secured a multi-million pound investment from Global Founders Capital.
The company says it has fulfilled more than 100,000 orders and is “a major force in the rapidly growing on-demand delivery market”.
For the new identity, Multiadaptor says it wanted to create “a truly flexible brand to reflect a truly flexible service”.
The consultancy says it did this by “unlocking and liberating the ‘loop’ in the Quiqup Q”.
The resulting device is “infinitely adaptable but instantly identifiable”, says Multiadaptor.
For the brand colours, Multiadaptor says it wanted to react against “a market flooded with red brands”. Instead, it went for a “super-fresh bright green”.
The new identity is rolling out now across all touchpoints as Quiqup marks the first anniversary of its launch.