Lowey take to the wine bottle

The first non-alcoholic wine brand launched in the UK has had a complete revamp and range extension. Labelling and the new logo for Eisberg are by Loewy International.

First Drinks Brands introduced Eisberg in 1985. Loewy International has redesig-ned the labels to “reflect the fact that Eisberg is a wine substitute, not a conventional soft drink”, says a consultancy spokesman.

The extended range now includes a Chardonnay and Cabernet Sauvignon and is being rolled out now.